10 Google Business Profile Tips to Double Your Local Visibility

The Power of Google Business Profile

Your Google Business Profile (formerly Google My Business) is the single most important asset for local search visibility. It's free, and most businesses barely use it.

Here are 10 tips to stand out:

1. Complete Every Field

Google rewards complete profiles. Fill out:

2. Choose the Right Primary Category

Your primary category is the most important ranking factor you control. Be specific:

3. Add Photos Weekly

Businesses with photos receive 42% more direction requests. Upload:

4. Get Reviews Consistently

Fresh reviews matter more than old ones. Aim for:

5. Post Updates Weekly

GBP posts show you're active. Post about:

6. Enable Messaging

Let customers text you directly from search. This:

7. Add Q&A Proactively

Don't wait for questions. Add your own:

8. Use UTM Parameters

Track website traffic from GBP by adding UTM codes to your website URL. This helps measure ROI.

9. Monitor Insights

Check GBP insights monthly:

10. Keep Information Updated

Outdated info kills trust. Update immediately:

Need Help?

Managing your GBP takes time. Let us handle it as part of our reputation management service.